Let's take a look at box office grosses and the cost of doing mega-franchise business, using Captain America: Brave New World as a lens.

Brave New World” has hit theaters with a bang, but its box office journey has been full of unexpected twists. After a solid $100 million opening, things got tricky. The film faced stiff competition and mixed reviews,

As it nears a month of release in theaters worldwide, the superhero film Captain America: Brave New World has clocked another milestone at the box office. The movie had a relatively solid debut, grossing $100 million domestically in its extended opening weekend,