The most powerful of Nvidia's newest Blackwell graphics cards is a " beast ." Review after review has brought up benchmarks showcasing that when it comes to gaming, the RTX 5090 blows its predecessors and other graphics cards away. However, it appears that for many consumers, the RTX 5090 is overkill.

But Nvidia is showing that it's willing to be a bit more aggressive on price. On Jan. 6, the company unveiled its latest GeForce RTX 50 cards, and what took some analysts by surprise was that many of them will be priced lower than the previous RTX 40 series, despite offering significant performance upgrades.

That extra processing power naturally translates to better performance, making the RTX 5090 the new king of 4K gaming. It’s a $1,999 GPU for anyone who wants the best 4K gaming experience, developers interested in AI performance, and creators who want to accelerate video editing.