Companies spend millions developing logos to represent a brand. Some of them have hidden meanings steeped in the history and ...

Because our visual identity represents the university at the very highest level, it’s vital to our brand. These logos act as a signature, an identifier, and a stamp of quality. And they should always ...

Freelancers, social media creators, and anyone looking to make branding quickly and easily should check out Looka.

When applied thoughtfully, and in the appropriate contexts, CU Boulder’s logos and design elements create a cohesive and impactful brand experience for all audiences. Logos, Lockups and Seals At the ...

The brand product matrix is a useful tool to characterise the product and branding strategy of an organisation. The brand product matrix can be defined as a graphical representation of all the brands ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...

Urde, Mats, and Stephen A. Greyser. "The Corporate Brand Identity and Reputation Matrix—The Case of the Nobel Prize." Journal of Brand Management 23, no. 1 (January 2016): 89–117.

The brand product matrix is a useful tool to characterise the product and branding strategy of an organisation. The brand product matrix can be defined as a graphical representation of all the brands ...