“The challenge of adding a new identity to fit beside Buzz and The Wreck is nothing to sneeze at,” said Al Ergee, Associate Director of Seasonal Branding in Georgia Tech’s department of logos and ...

After record-setting pollen levels over the weekend, you have to hand it to Georgia Tech for their April Fools' Day project.

On Tuesday, the university got in on the April Fools’ Day fun with a joke-filled press release announcing the new “Fightin’ ...