The Sage archetype is the embodiment of knowledge and enlightenment. Sages are seekers of truth, dedicated to understanding the deeper mysteries of life. They are often found in roles of teaching ...

Heirloom’s Rob Meyerson explores whether the horoscope-like world of brand archetypes is harming the industry. Maybe that’s ...

The archetypes are often used to help brands discover what their over-arching identities should be. I’ve chosen five relevant ones: the Sage, the Everyman, the Magician, the Explorer ...