It’s a global phenomenon that transcends cultures, languages, and borders. Fans engage with the beautiful game in ways that go far beyond watching matches or cheering for their favourite teams.

Football sponsorships and online casinos have formed a powerful alliance in recent years, reshaping the landscape of sports marketing.

SCL Education & Training has announced an extension of their partnership with Pick Up Academy, a football education programme which has seen graduates sign for Premier League clubs as well as ...

Football clubs today rely on data analytics to gain unprecedented insights into team performance, player health, and match strategies. Clubs such as Liverpool FC and Manchester City have embraced ...

FC Barcelona has extended its official e-commerce platform for sale of products from Barça Store at Camp Nou to the whole of Europe. After the launch of the service in Spain on 7 th May, the club is ...

City Football Group (CFG), the owner of Premier League champions Manchester City has announced that Silver Lake, a global leader in technology investing, has signed a definitive agreement to make a ...

Since facing Liverpool in the Club World Cup final back in December, Clube de Regatas do Flamengo – more commonly known as simply Flamengo – has gained interest from football fans around the world.

AC Milan and FC Internazionale have today unveiled the shortlisted concept designs for the new Milano Stadium together with plans for an urban redevelopment project for the surrounding San Siro area. ...

SCL student and lifelong Hammers fan Frankie Taylor has joined the West Ham United Academy thanks to the club’s Second Chance Programme. The two-year full-time education and football development ...

EDGE10 and Athlete RMS have announced they have merged to form the EDGE10 Group – a leading global human performance SaaS company Two super-powers in athlete management software have announced a ...

Following weeks and months of trials and tribulations, one of England’s oldest football clubs – Bury FC – has been expelled from the English Football League (EFL). The club failed to show proof of ...

How much do football clubs really know about their fans? Quite a lot, you’d think. Game attendance, merchandise buying habits, in-stadium food and drink preferences and a host of other insights can be ...