KFC’s new ‘Taste the epic’ campaign celebrates the brand’s range of bestselling menu items—from the iconic Hot & Crispy Chicken, Hot Wings to the boneless Chicken Popcorn, and Peri-Peri Boneless ...
In this anonymous article, the author gives a raw look at a year filled with hard work, setbacks and the tough lessons of ...
In a fresh twist to the ongoing tensions between Google and news publishers worldwide, Shailesh Prakash, a prominent ...
In a fresh twist to the ongoing tensions between Google and news publishers worldwide, Shailesh Prakash, a prominent ...
In an era where ‘fast and flashy’ often defines advertising campaigns, Bisleri’s #FlavourOfLove attempts to buck the trend ...
According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and ...
As the Diwali season of 2024 sweeps across India, the country’s largest newspapers have once again transformed into vibrant ...
Rakesh Thukral will succeed Warren Fernandez as CEO for Edelman’s operations in Asia Pacific (APAC). Fernandez will be stepping down from the role to pursue a new opportunity and will remain with the ...
It is shaking up the ad world, with immersive, data-driven campaigns that forge genuine, lasting bonds with consumers.
Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founder and global CEO.
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