"While most SMEs start with good intentions and have plenty of passion, many are falling into the trap of complacency, failing to align passion with the 4Ps - Product, Price, Place, Promotion - to ...

Two-thirds (65%) of marketers expect business conditions to improve next year with Warc forecasting global ad spend to grow ...

The facts: In a previous email to Rappler, the Department of Social Welfare and Development (DSWD) said that 4Ps beneficiaries are notified of their payout schedules through their city or ...

From AI-powered strategy planning to synthetic influencers that can hold real conversations, these emerging trends are set to ...

Rather than waiting for customers to reach out, agentic marketing can anticipate needs and proactively engage customers at ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

Abigail Jacobs joins the 86-year-old purpose-driven co-op at a time marked by losses and turnover in key roles.

To be a catalyst of change as a new generation marketeer shaping modern marketing, it seems you simply need to be fortunate ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Wall, is no longer involved with the small, independent brand, and in September revealed a new, slow fashion project, called ...