Amazon’s Retail Ad Service uses vast data to fuel ads, but do consumers give informed consent—or understand how their behaviors are tracked and monetized?

It also plugs the retailers into Amazon’s existing advertising customers, as brands already using Amazon’s ad system can choose to place their ads on third-party sites. The se

Amazon, the third-largest digital advertising platform behind Alphabet and Meta, is extending its ad technology to other retailers – a move that could significantly reshape the retail media landscape.

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce sites.

Amazon Ads has a new product called Amazon Retail Ad Service – which is notable because it licenses Amazon ad tech to other retailers.

It’s not a secret that Amazon executive chairman Jeff Bezos has aspirations for the news as business: Bezos bought The Washington Post (for a big to us, miniscule to him, chunk of change) back in 2013,

Amazon has unveiled its Amazon Retail Ad Service, allowing U.S. retailers to integrate Amazon's ad technology into their own websites. The service enables brands to display contextually relevant ads in search results,

The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites. The post Amazon’s new Retail Ad Service brings RMN to the masses appeared first on MarTech.