In less than two weeks, Meta has scrapped its US fact-checking programme, elevated prominent Republican Joel Kaplan to be its chief global affairs officer and elected Mr Dana White, chief executive officer (CEO) of Ultimate Fighting Championship and Trump’s close friend, to its board.

Meta is ending its diversity, equity, and inclusion (DEI) programmes, including those for hiring, training and picking suppliers, it said in an internal memo to employees on Friday – the latest in a series of actions cheered by conservatives.

Amazon is halting some of its diversity and inclusion programs, a move that coincides with activist pressure on U.S. companies to abandon efforts to build a more diverse workforce.

The company is in the process of "winding down outdated programs and materials" as part of a broader review of hundreds of initiatives.

"We are focusing on programs with proven outcomes — and we also aim to foster a more truly inclusive culture," a company vice president wrote in memo to employees Friday.