British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

Asda, which is rivalled by Lidl, Aldi, Sainsbury's, Tesco and more, has moved to axe its Star Products from its Asda Reward ...

Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, ...

Asda has stopped its Aldi and Lidl price match service after only a year - but is expected to revive a campaign first ...