How do you kick-start a new brand when you’re up against deep-pocketed competitors? That’s what Jaylen Brown is considering.

Hanes is one of the largest manufacturers of underwear and athletic apparel in the world. The brand, based out of North ...

"I have found in music and fashion a very beautiful refuge, a place of peace, a place of happiness, a place of dreams," the ...

California-based premium athleisure wear maker Vuori Inc said on Friday that global investors General Atlantic and Stripes led an investment round worth $825 million, taking up the brand's valuation ...

Nine West is a well-known department store brand that runs the gamut from footwear to handbags to accessories. And it's ...

Under a Donald Trump presidency, a proposed 25% tariff on Mexican imports could lead to significant price increases on ...

The influence of social media and celebrity endorsements plays a crucial role in driving brand visibility and consumer interest in sportswear. Platforms like Instagram, TikTok, and YouTube have become ...

In September the reigning NBA Finals MVP launched his own apparel brand, 741, with plans to sign ... created by Entrepreneur and Sports Illustrated, where we pair entrepreneurial athletes with ...

This summer, the sports brand launched a new ... Even though On is aggressively advertising its sportswear, 95% of its revenue still comes from shoe sales. However, growth is far from guaranteed.

The line will feature 11 teams, including the Toronto Maple Leafs and Montreal Canadiens, with apparel for the rest of the ...

Chinese brands like Anta and Li-Ning are taking Nike’s share of the market. The post Nike and Adidas Are Losing Sportswear ...