There, those reflected wavelengths are transformed into electrical signals to be interpreted by our brain. So we don’t really “see” colour, but reflected light, as interpreted in our brain.

Osaka Metropolitan University researchers have elucidated how a single photoreceptor in the pineal gland of zebrafish detects ...

As the video progresses, different pathways appear, each of which is involved in a distinct process in the brain. The colors of the fibers indicate the direction in which they send signals: fibers ...

The brain often blurs the senses – a fact that marketers often use in the design of food packaging. And AIs appear to do the ...

Color is fundamental to your perception of the world around you. Your brain processes and interprets the visual signals from your eyes, allowing you to distinguish colors and assign meaning to them.

When 29-year-old Chandigarh resident Vishali Kanojia steps outside her house, she lets the first colour she sees guide her ...

It all depends on the context in which you see the color. Our brain sees the shadowy part of the cube and registers that shadows makes things darker. So to compensate, our brain interprets the ...