Jackson Hole has a hidden gem, perfect for aspiring and seasoned cowboys, and western fashionistas. Jackson Hole refers to ...

Kemo Sabe in Jackson, Wyoming, customizes high-end Western hats ... luxurious ranch hats. I went behind the scenes to see how the hats are shaped, stylized, and branded for custom looks.

"Oh man, it's my husky out there crying, sorry," a woman said as she stepped into Kemo Sabe, a luxury Western apparel ... you'll find hats ranging from $225 to $895. Custom additions like bands ...