"Yes, mobile marketing will be part of our back-to-school campaign this year," said Kate Parkhouse, PR manager for JCPenney, Plano, TX. "We want to fish where the fish are and reach teens where they ...

The mobile aspect lets teens sign-up to receive text messages on their mobile phones about back-to-school sales and special offers at JCPenney. "We want to create a campaign with a 360 approach ...

As the holiday shopping season drew near, JCPenney saw some healthy trends in its operations and customer gains — even in the face of continuing challenges with sales. The Plano-based retailer, after ...

JCPenney sees gains in new customer acquisition and traffic trends, but sales are down and it is still posting losses.