Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Isaac (back) has been ruled out for Wednesday's game against the Hornets. Isaac was a late addition to the injury report and will ultimately miss Orlando's final game before the All-Star break ...

Isaac (back) is now questionable for Wednesday's game against the Hornets, Mason Williams of SI.com reports. The Magic have added Isaac to the injury report late due to a back injury, which doesn ...

Gilgeous-Alexander first signed with Converse back in 2020, following an impressive second NBA season—his first with the Thunder—in which he averaged 19 points. His upward trajectory hasn't slowed ...

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The SHAI 001 won’t hit stores until this fall, but the OKC star will start wearing his first signature at All-Star Weekend.

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...

Shai Gilgeous-Alexander and Converse have finally revealed a first look at the long-anticipated SHAI 001. A natural ...

There is a new signature shoe in the NBA, and it comes from the leading candidate for this season's MVP award, Oklahoma City Thunder guard Shai Gilgeous-Alexander.

Reigning WNBA MVP A’ja Wilson welcomed her first-ever Nike signature shoes on Feb. 3, and Bam Adebayo wasted no time in supporting the Las Vegas Aces star’s newest sneakers. Adebayo rocked ...

Miami Heat center Bam Adebayo gave basketball fans an early look at A'ja Wilson's signature Nike shoe during Friday night's game against the Brooklyn Nets. Adebayo wore Wilson's A'One sneakers ...