Pop-Tarts — was a pun on Andy Warhol’s pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts ...

The name - Pop-Tarts - was a pun on Andy Warhol's pop art movement. With the help of color TV ads (a novelty at the time!), ...

This year's Pop-Tarts Bowl—featuring the No. 13 Miami Hurricanes and the No. 18 Iowa State Cyclones— is set to kick off on Saturday at 1 p.m. EST. The game will air on ABC with Tom Hart and Jordan ...

From there, it was the Cheez-It Bowl until 2022, when Kellogg — who owns Pop-Tarts — decided to convert the event to the Pop-Tarts Bowl. In this year’s event, fans noticed sprinkles on the ...

The entertainment and enjoyment of what went on has gotten to a point where thousands of X users are taking to the platform ...

The Pop-Tarts Bowl added a new custom feature to their annual game and fans all across the country are cheering it on.

Ever want to eat that frozen toaster strudel right out of the box? You're not alone, but first read our do's and don'ts on ...

The Pop-Tarts Bowl—sponsored by Kellogg's—has quickly become a classic in college football culture since taking over for the Cheez-It Bowl in 2023. In 2024? Expect even more fun. Paired with ...

So in partnership with GE Appliances, the championship trophy for this year’s Pop-Tarts Bowl is a functioning one: It has its ...

Kellanova (NYSE:K) serves as a leading company in global snacking, international cereal and noodles, plant-based foods, and North American frozen breakfast. Kellanova was launched in 2023 and ...

On average, General Mills sold more than 1,400 boxes of cereal per minute at U.S. retailers over the past year. That was more ...