If there's one thing K Dot knows how to do, it's make the absolute most of a high-profile TV moment, whether it's a performance slot on the Grammys or the biggest event in sports.

Although it's been the most popular track of the last year, there have been questions if Lamar will perform it at the big game.

Kendrick Lamar ’s performance this year promises to be no different. Today, the rapper has announced that he’s teamed up with designer Willy Chavarria on a limited collection to commemorate the event—perhaps a hint of what’s to come?