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Disney’s Asad Ayaz discusses avoiding ad oversaturation, meeting industry changes and responding to brand controversies.

A few decades ago, business cards, billboards, brochures, and newspapers were the main marketing methods. New and innovative ...

A certified partner program with measurement experts trained to support advertisers in implementing Meridian, Google's marketing mix modeling measurement system, will also launch.

One key for brands is to use data intelligently to ensure that campaigns target relevant audiences instead of simply riding a ...

According to estimates on Statista, advertising spending across the globe should clock a growth rate of 5.4%, reaching $1.4 ...

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