Through an official statement sent to members of the press, FC Barcelona announced its new ... [+] sponsorship deal with kit sponsor Nike which has been reported as the highest paid in soccer.

Tom Sanderson is a Barcelona-based writer who covers Spanish football.

Nike first signed a sponsorship deal with the Spaniards in 1998 and the previous agreement was due to end in 2028 – the new deal begins this season and replaces the latter stages of the existing ...

Barcelona announced a new kit deal with American sportswear brand Nike on Saturday, which Spanish reports say could be worth as much as 1.7 billion euros ($1.82 billion) between now and 2038.

Nike is the dominant player in the athletic footwear industry. However, new competition, slowing growth, and relative weakness threaten the company's dominance. Apparel stocks are trending lower ...

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