The rift between the two companies dates back to February 2022, when Nike filed a lawsuit against StockX for the latter’s ...

The filing from Nike revealed that fake versions of several popular sneaker releases have slipped past StockX's ...

Cosmetics brand e.l.f., producer of viral Super Bowl spots and original music, announces now in-house production division.

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

What Barcelona have agreed with Nike, what it means for the club's future, and what it means for registering players ...

NBA players Anthony Edwards and LaMelo Ball and musician Coi Leray are featured in ads that will air across paid media, ...

In today’s competitive landscape, branding is more than just a name, a logo, or even a mission statement. It’s the emotional ...

Despite the dominance of branding strategies, there is a growing counter-culture rejecting this form of consumer manipulation.

HONG KONG (AP) — China’s e-commerce firms reported an increase in the number of shoppers and a growth in sales for this ...

In the 1970s, Adidas was the undisputed king of sportswear, dominating basketball courts and streets alike. But an overlooked ...

If we take a step back, the Nike brand has been built over many decades on product innovation ... These stocks are handpicked ...

Barcelona have announced a new multi-year partnership with kit supplier Nike. The deal continues an association between the Spanish club and American sports brand that dates back to 1998. The new ...