Luxury brands have signed some fantastic rosters of iconic athletes who represent the ultimate brand in basketball, soccer, ...

Spanish soccer titans stick Barcelona stick with US sportswear brand Nike after signing 14-year extension until 2038.

FC Barcelona has officially announced the release of the "Mamba Collection," a collaboration with the Kobe Bryant brand.

Insights The biggest brands in the world are also some of the most recognizable.  Brands on this list cover everything from ...

UCLA has extended athletic director Martin Jarmond’s contract through 2029, the school announced in a press release Thursday ...

Nike have supplied kits for the Catalan giants since 1998, nearly a decade before Barca's famous maroon and blue shirts even ...

Bridging the gap between virtual and real, Nike and EA Sports have teamed up via dotSwoosh to ... keep you in the loop with ...

Barcelona and the global brand Nike have sealed a multi-year partnership, starting this season, as the club announced on Saturday. While Barça hasn’t disclosed the deal’s length or financial details, ...

Anta still trails Nike in its home market, but global brands are increasingly losing their edge in China. Local brands have a ...

Cristiano Ronaldo is one of the greatest soccer players in history. The Portuguese superstar became a household name during ...

NEW YORK -- ON THE 28TH FLOOR of a five-star hotel in midtown Manhattan, Rob Dillingham sat at a table near a window that ...

Barça has signed a new contract with Nike, which will keep it tied to the American multinational until 2038, profitting over ...