Adidas is wading more into the NIL market through a new deal with women's high school basketball star Kaleena Smith.

Adidas signs 16-year-old basketball sensation Kaleena Smith, marking a milestone for women’s sports under Candace Parker’s ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

He brings extensive experience in writing and creating multiplatform content, having contributed to media publishers and ...