Pop-Tarts sold out in the first two weeks after ... balancing its sweetness beautifully with a plainer, more savory crust. Frosted Cherry is ever-so-slightly bolder than its strawberry sister.

The chaos didn't end there. Fans were also able to experience the resurrection of the Frosted Strawberry Pop-Tart. Last year, at the inaugural Pop-Tarts Bowl, Frosted Strawberry sacrificed himself ...

If that seems extreme, that's because it is ... extremely weird. The Pop-Tarts Bowl introduced the concept last year, when Frosted Strawberry was delightfully lowered into a giant toaster at ...

Out popped a giant, edible Frosted Cinnamon Roll Pop-Tart, for the entire winning team to devour. Speaking of toasters, the game trophy also included a working toaster. Pop-Tarts tapped General ...

Courtland Hickey and his sister Chrissy Gilley, who run Chicago Mascot Company, smile with a Pop-Tarts mascot made by their company. Three Pop-Tarts (not including this one) were used during the ...

But then, not every team gets to play in the Pop-Tarts Bowl. Of note: Pop-Tarts Bowl MVP Rocco Becht chose cinnamon roll flavor for the team to eat. The moment we've all been waiting for.