Pop-Tarts alongside several other just-introduced snacks, including Blue Bell Strawberry Toaster Pastry Ice Cream, Haribo ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the ...

It's one of the greatest bowl game mascots in college football — and it's edible. The Pop-Tarts Bowl mascot is back, and perhaps tastier than ever. No. 16 Miami and No. 18 Iowa State will play ...

The 2024 Pop-Tarts Bowl made its glorious return to Orlando’s Camping World Stadium on Saturday for a postseason game between Miami and Iowa State, and the mascot introduction was perfect.

What do you remember most from last college football season: Michigan winning the national championship, or the Pop-Tarts Bowl mascot being lowered into a giant toaster holding a sign that read ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...