It is college football bowl season again. And watching the Pop-Tarts Bowl last weekend reminded me of just why America and ...

This year's Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games on Saturday ...

Pop-Tarts senior marketing director in a release Monday, "we're promising to triple the Crazy Good antics on- and off-field ...

Pop-Tarts — was a pun on Andy Warhol’s pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts ...

Sports fans meme’d out the bowl game in its first go-around when a smiling, frosted strawberry-flavored Pop-Tart mascot was ...

It was a season of Iowa State comebacks. And fittingly, that’s how it ended for the Cyclones. Game MVP Rocco Becht scored ...

A late TD from No. 18 Iowa State proved to be the game-winner over No. 13 Miami in a thrilling Pop-Tarts Bowl on Saturday.

Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

The horror! The Pop-Tarts Bowl mascots clearly love to have fun, and kudos to this referee for being such a good sport. We’re not sure we could’ve maintained this composure with a giant Pop ...

The most viral bowl game in college football last season is upping its game this year - in part by turning its trophy into a real toaster. Here's what we know about what to expect when Miami and Iowa ...

variety of pop tart flavors on store shelf - Billy F Blume Jr/Shutterstock It's a tough job, but someone's gotta do it: We're talking Pop-Tart flavor taste tester, and the results are in.

POP-TARTS BOWL: The Pop-Tarts Bowl picked the worst flavor possible for its new creepy mascot ...