The company is positioning Crystal Light Vodka Refreshers as the “lowest-calorie ready-to-drink cocktail on the market”.

The new RTD cocktails differentiate themselves from other beverages in the category through fewer calories and a lower ...

They are made from an array of visual ingredients including frozen nitrogen, powdered alcohol, bubble mix, and others. They are created at 100-year-old science-themed cocktail bar Viscosity Bar in ...

Kraft Heinz has introduced US powdered-drinks brand Crystal Light into the alcohol category with a line of hard seltzers. The company is positioning Crystal Light Vodka Refreshers as the “lowest ...