AS party season inches closer you might be on the hunt for the perfect dress to wear - well, look no further. Primark has the perfect festive dress and fashion fans have compared it to the more ...

Brands from across the Atlantic have tried — and largely failed — to gain ground in America before. This time is different.

Rita Ora looked nothing short of sensational as she joined her psychiatrist mother Vera for a new Primark photoshoot on ...

Wonderful news for everyone (me) who can't go a TikTok scroll without being faced with this bow dress from Penneys. Well, technically it's from 'Primark' as it is only in the UK so far, but we have ...

You don't have to spend a fortune to look like the belle of the ball though - Primark's got you covered with this stunning mini dress. You'll have to be quick if you want to snap one up though ...

Colder weather doesn't mean you have to drop adorable dresses in favour of sweatshirts and joggers. Primark has shown off some of its new autumnal dresses, which are perfect for party season, as ...

Primark's take on the LBD is 'the most stunning dress ever', according to impressed shoppers. The £20 dress from an upcoming Rita Ora range will be available in all stores from the end of ...

Primark shoppers have claimed one of the newest items to hit the shelves could be confused at first glance for a pricer Zara version. The plain white dress, deemed as a "perfect" option for ...

And that's definitely the case with one new dress that has hit the rails at Primark, as it bears a striking resemblance to one that costs £125 from Odd Muse. But this budget-friendly version ...

Primark shoppers have been swooning over a dress that seems "too expensive" to be from the high street. The store's Bardot Maxi Dress is turning heads and appears to look more like it comes from a ...

Primark's new little black dress has been hailed as 'the most stunning dress ever' by impressed fans. The £20 style from a new Rita Ora collection will be available in all stores from the end of ...