Brands from across the Atlantic have tried — and largely failed — to gain ground in America before. This time is different.

One Primark in Basildon even called it the "dress of the year" in a TikTok video ... So it feels like an early Christmas gift with a brand new red jumper hitting the racks last week, as well ...

One Primark black dress is set to turn heads this party season ... The Essex area where 'spy cameras' are set to be rolled ...

Primark's take on the LBD is 'the most stunning dress ever', according to impressed ... Another shopper suggested: "I need it in red or green," and a commenter added: "I would love this in knee ...

Primark has the perfect festive dress and fashion fans have compared ... I need this in white," one said with another adding: "I need it in red or green." If you don't manage to get your hands ...

CHRISTMAS is just around the corner and Primark has brought back its iconic festive pjs ahead of the season. The budget ...

Primark shoppers have claimed one of the newest items to hit the shelves could be confused at first glance for a pricer Zara version. The plain white dress, deemed as a "perfect" option for ...

Colder weather doesn't mean you have to drop adorable dresses in favour of sweatshirts and joggers. Primark has shown off some of its new autumnal dresses, which are perfect for party season, as ...

Primark's new little black dress has been hailed as 'the most stunning ... comments like "need this in white," and "I need it in red or green." Another hoped: "I would love this in knee length ...