The fate of the Nigerian media industry in today’s harsh economic climate is unknown as operators struggle to survive in an environment where inflation, fluctuating exchange rates, collapsed ...

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

NZME, the publisher of the New Zealand Herald and other newspapers in the North Island, has told staff it proposes to close ...

City council has formally begun the process of recruiting a new chief administrative officer. Ed Archer, the former CAO, was ...

Insights The companies on this list wish they never launched these slogans. Some of these brands are known for their risque ...

The Indian Newspaper Society reports that a large share of the Rs. 16,472 Crore ad revenue earned by print media in 2023 came ...

DATA Communications Management Corp – a digital and print solutions provider from Canada – has acquired Australasian social media insights and brand tracking agency, Zavy.The announcement:Leading ...

Marketing attribution models are commonly used to track which channels drive consumer purchases. A better approach comes from the concept of media influence.

Print media mirrored the trends in television ... Unlike television and print, radio advertising for FMCG brands saw a marginal one percent growth in ad volumes during H1 2024.

Despite this overall drop, the Auto sector experienced significant growth, posting a 29% increase in ad volumes for the first ...

DATA Communications Management Corp, Canadian-based provider of print and digital solutions, has announced the acquisition of ...

Facebook and Instagram—the BJP invested an additional Rs 8.61 lakh and Rs 3.59 crore on Google Ads to enhance its online ...