Inside Tag Heuer's $1 Billion Formula 1 Deal
We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...
Cadillac Will Make Its Own Engines for Racing in Formula 1
General Motors plans to go racing in Formula 1 in 2026 with its Cadillac luxury brand, something that had been in the works ...
TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
Over the summer, it was reported that the Swiss watchmaker was gunning to become the motor-racing competition’s official ...
TAG Heuer's Partnership with Formula 1 Enters a New Era
Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.
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TAG Heuer Celebrates 75th Year of Formula 1 as Official Timekeeper
This also means we bid adieu to Rolex as the official timekeeper. For F1's historic 75th season, TAG Heuer will be the official timekeeper in 2025. TAG has a deep history in Formula 1 going back ...
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TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
“I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage ... held from 1992 to 2003 before Rolex took over in 2013. As Domenicali mentioned ...
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2025 F1 Season Sees Rolex Replaced as New Watch Brand Begins $1.5Billion Partnership
The 2025 Formula 1 season will see a huge change in partnerships as TAG Heuer steps in as the official timekeeper, replacing Rolex. With TAG Heuer returning to F1 in this role, the change ends ...
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TAG Heuer Has Replaced Rolex as Formula 1’s Official Timekeeper
The 2025 Formula 1 season hasn’t even started ... a title previously held by its competitor Rolex. Now, the brand’s parent company, LVMH, has successfully completed the sponsorship transfer ...