What better way to answer this call than by exporting the Pepsi Opaline color scheme ... It’s such an exclusive watch that Rolex doesn’t even list the Paul Newman-dialed beauty on its website.

"Everybody wants that Pepsi insert." It's somewhat fitting that this model is leading the pack. Designed as a utilitarian ...

The Rolex GMT-Master with the red and blue ‘Pepsi’ bezel has been exceedingly popular with watch collectors. But Shahid thinks Pepsi could be on the way out to make room for its rival, ...

Rolex has just revealed a collection of six new watches at the Watches and Wonders ... Rolex's new GMT doesn’t have the boldness of the blue-and-red Pepsi dial, or the rumoured black-and-red ...

As of January 1, Rolex have hiked ... both the “Pepsi” bezel with black dial as well as the new black and gray ceramic bezel variant that released in Watches & Wonders Geneva last year ...

Author David Silver’s personal passion for Rolex watches propels the story of Vintage ... 1966 Oyster GMT-Master with the faded red-blue “Pepsi” bezel on an alligator skin strap.