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The campaign transforms home windows into ad spaces by offering free roller blinds printed with sleep product ads, turning personal homes into promotional billboards.

The Swedish homeware brand turns black-out blinds into advertising spaces in a simple yet genius campaign created by Åkestam ...

Known for its playful and innovative advertising, the Swedish furniture maker has discovered a way to boost brand visibility ...

The outside of each blind displays a price and a product from IKEA’s sleep range, such as pillows, duvets, and mattresses.

At IKEA, creativity and functionality go hand in hand, a fact that is clearly demonstrated in their recent campaign. This ...

Ikea is calling the participating customers “sleepfluencers,” and the ads themselves pitch products from Ikea’s sleep range, ...

Glass sliding doors are an enviable feature in one's home. Aside from nurturing a visual and physical connection to the outdoors, they also invite a ton of natural light into a space. However, if you ...

One of IKEA’s key competitive advantages is its extensive knowledge about the customers. The company understands the purchasing factors which influence customers to buy furniture and implements ...

CAMBRIDGE — From weekend romps with family at Chez-Vous Roller Skating Rink in Dorchester to frequenting Saugus’s Roller World during college, Fenway native and muralist Massiel Grullon’s ...

The accessory was created with public transport in mind to provide a moment of respite for the large volume of daily commuters across the nation. The "huggable" bag maintains its hallmark blue ...