Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

After the game, Converse projected Gilgeous-Alexander's signature logo over multiple buildings. It was easily one of the best marketing moves of the NBA season so far. Similar to a Batman signal ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

The Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this year's finals matchup. Led by point guard Shai Gilgeous-Alexander, who ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings ... to make for an exciting game. Well done, Converse; the ...

Gilgeous-Alexander led the Thunder with 34 points, seven assists and five rebounds as Oklahoma City improved to 54-12. He also leads the NBA in scoring, averaging 32.8 points per game, which is more ...

Shai Gilgeous-Alexander scored a game-high 48 points and the Oklahoma City Thunder won its 55th game of the season Saturday ...

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD ...