Holding onto a 102-100 lead with three minutes left, Gilgeous-Alexander scored back-to-back buckets to seal the result. He ...

Shai Gilgeous-Alexander scored 34 points and the Thunder held on for a 118-112 win against the Celtics on Wednesday to lock up an spot in the NBA playoffs.

Even missing their second-best player, the Thunder swarmed Boston behind another MVP-level performance from Shai ...

While we’re eager to see how it performs, its sleek, layered upper will host plenty of strong colorways as we ... that the brand is betting big on SGA as he’s not only the centerpiece of ...

His logo, a mirrored emblem of his No. 2 ... and Isaiah Hartenstein played in their wackiest lineup yet, one without SGA or Williams. One they made work. They played off each other like shooters ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

After the game, Converse projected Gilgeous-Alexander's signature logo over multiple buildings. It was easily one of the best marketing moves of the NBA season so far. Similar to a Batman signal ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden ...