Redefining shopping The application redefines shopping at Sephora for iPhone users and makes it even more exciting to be a Beauty Insider by providing customers deals on their devices. The ...

3. Buy: If you find something you love in your box, you can buy it in a regular size at Sephora. Each PLAY! box comes with a pass for 50 extra Beauty Insider points. Once you redeem that ...

Target is tying the app download to SMS that in turn builds up its mobile database (see story). Mobile beauty Sephora’s iPhone app has also been updated to let consumers add their Beauty Insider ...