A unique value proposition will help you distill your unique strengths into a statement that answers the question: "Why ...

Ideaya Biosciences has made a key hire in anticipation of the launch of its first drug, securing the services of an executive ...

The e-commerce landscape is rapidly evolving, driven by technological advancements and changing consumer behaviors. As the ...

Discover a complete guide to CRM analytics, including types, benefits, key metrics, and software features that can help grow ...

BNSF Railway remains committed to volume growth even as it seeks to improve its profit margins. “Growth is foundational for ...

AWS hires former SAP and Microsoft executive Julia White as new CMO, marking another leadership change amid recent executive ...

Julia White is the new AWS CMO. Julia White, a longtime Microsoft executive who spent the past four years at SAP, has been ...

Jasper is using AI to create personalized marketing content to target companies that might be interested in its products.

This blog tells you everything you need to know about account-based marketing (ABM): the three types; how they work; and when ...

Add another fast-casual pizza chain to the roster of those that have filed for bankruptcy this year. Fired Pie, an Arizona-based fast casual pizza company founded in 2013, is the latest to file for ...

Explore why streamlined martech strategies, focused on integration and purpose, are essential for sustainable marketing ...

Fewer products - more use. More and more brands and retailers in the sporting goods industry are currently investing in the ...