Shohei Ohtani set a record of $70 million in sponsorship revenue for the league in 2024. Here's all you need to know.

Vladimir Guerrero Jr. and the Toronto Blue Jays avoided a salary arbitration hearing when the first baseman agreed Thursday ...

The five major North American pro leagues generated a combined $7.66 billion in sponsorship revenue last season, but red-hot demand suggests there’s more room to run.