Discover the benefits of social CRM and how it enhances customer relationships. Learn how crm software can improve social media strategy. A social CRM solution helps a business to more effectively ...

Pretty simple, right? Throwing the book In many ways, the foundation for what has become known as social CRM was built in 1999 by direct marketing guru and author Seth Godin. In his seminal book ...

Introduced in the 1990s, customer relationship management (CRM) software was initially designed to help sales teams efficiently manage contacts and track customer interactions. Over time, the world of ...

When it comes to customer service, no one likes to wait, and with the growth of mobile adoption, many airline carriers such as American Airlines and Southwest are embracing the potential of social ...