"Look at all your bills, and figure out what can be cut down or cut out," Lauren Savalle told Newsweek.

No SCOTUS ruling on TikTok as ban starts Sunday, how tech will help marketers in 2025, creative unions make AI game plan.

Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries. B&T is owned by parent company The Misfits Media Company Pty Ltd.