SHOPPING: Boots has just launched a brand new lip sleep mask that beauty lovers are saying is the exact same as one from a ...

Hydrating lip balms are here to rescue your lips from their winter woes, keeping them soft and smooth all season long.

Black cherry trend was all the craze in 2024, and it seems we are not leaving the trend behind in 2025 either. The trend centres around deep plum and burgundy tones, almost vampy make-up and nail ...

“The key to applying make-up for mature skin is less is more,” Parmar states. This is an attitude shared by renowned make-up artist Lisa Eldridge and, as such, it comes as no surprise that Parmar opts ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Finding the right liner to go with the right lipstick or gloss is fine art – so we thought we’d tap some women in the know ...

Dry, cracked lips can be a constant struggle, especially during harsh weather or long hours in air-conditioned environments.

Displaced by the Palisades fire in Los Angeles, Amy Liu immediately took action. The Tower 28 Beauty founder mobilized her ...

We asked several beauty experts to share their tips on shopping for berry-hued lip tints, along with their recommendations.