One logo, multiple fronts of litigation. But will they stick? When Tiger Woods launched his apparel brand Sun Day Red in 2024, he joked that he wanted to “ruin” the logo—or at least render it obsolete ...

Puma is pursuing legal action over Tiger Woods' Sun Day Red brand logo. Golf Digest reported that the German company filed a ...

Sun Day Red, a new apparel brand launched by Tiger Woods earlier this year is facing another lawsuit over its logo, this time ...

Sportswear company PUMA has initiated legal action against Tiger Woods’ new apparel brand, Sun Day Red, accusing it of trademark infringement.

Last year brought us plenty of logo and visual identity stories, and it was the biggest companies' new looks that caught the ...