"Influencer marketing is not going away, and marketing dollars are not going to stop flowing into the creator economy," Berkowitz said. "But if TikTok is banned, they'll certainly shift that spend to ...

Popular countries like Canada, America, and England may offer opportunities for easier adaptation, but the same cannot be ...

How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

When the Supreme Court upheld a law that banned TikTok from the US, it seemed well aware that its ruling could resonate far ...

MrBeast, the popular YouTube star and the internet’s highest-earning content creator, is holding discussions with several ...

Jimmy Donaldson, better known as MrBeast, has teamed up with Employer.com CEO Jesse Tinsley and other investors in an ...

How AI chatbots can help customers and conversions, spending continues at record highs, Walmart is ‘Wirkin’ luxury goods.

Creators are reeling from a rapid turn of events this weekend, many questioning the integrity of the platform's future.

As Xiaohongshu — known as RedNote or Red in English — surged to the top of the App Store downloads list this week, users in both China and the U.S. celebrated an unprecedented cross-cultural exchange: ...

YouTube and TikTok star MrBeast is looking to buy TikTok as part of a group of investors, as a 75-day time limit ticks down for the social media company to ...

Several other ByteDance-owned apps went offline along with it, including the popular video editing app CapCut. With the app's ...

China has historically been seen as unable to emulate the attractiveness of the world’s more established soft-power bastions.