Vexbolt’s TikTok followers plummeted as soon as the end of 2024 hit amid a viral trend to mass unfollow the “let him cook” ...

TikTok is a platform where numbers often define success. Likes, comments, shares, and followers—all of these metrics play a ...

Since joining TikTok in 2021, he has amassed a loyal following by producing consistent viral content, reaching 1.5 million followers prior to this campaign. However, the surge in followers—over ...

According to the report, 67% of influencers have already prepared contingency plans in case of a TikTok ban—and 64% said their followers are actually engaging more on other platforms.

Across 12 categories, 72 creators, who have a combined follower count of over 101m, have been nominated and the winners will be announced at a ceremony in London on Tuesday evening. But ...