A solid PR strategy can make a company scale new heights and can enable companies to connect with partners, suppliers, customers and investors that help them grow ...

But first, a little history. Celebrity product placement (sometimes called "celebrity seeding") has been with us since the dawn of marketing. Centuries before Arnold Schwarzenegger stepped into his ...

Depending on your product, understand who your target is and where your prime retail product placement really is. Also remember, more doesn’t always mean better. Try to co-brand a display with ...