The company has been running a campaign with scenes from different Apple TV+ shows and the tagline “See for yourself.” According to Apple, the unknown event will take place on January 4 and 5, 2025. There are no details on what exactly Apple will announce, but this could be related to a preview of what’s to come for Apple TV+ in 2025.

While it's hard to know what Apple TV+ is planning, the fact that the dates fall on a weekend suggests that the company may be preparing to open access to Apple TV+ for everyone for a limited time. This would be a new move by the Cupertino-based tech giant, as Apple has never held an Apple TV+ open weekend before.

Apple this week began teasing some kind of upcoming Apple TV+ surprise that's set to happen on January 4 and January 5, telling customers

The first weekend in January is an ideal time to draw in folks who are chilling out after a busy holiday season, but it’s also right at the cross-section of two of Apple’s hit shows: season 2 of Silo will be nearly coming to an end, and season 2 of Severance will kick off on January 17, 2025.

Looking for something good to watch after the holidays? The lineup for what's new on Apple TV Plus in January 2025 features the return of three big series and the premiere of a fourth. After three long years,