Mattel is expanding its toy line into manga, with Barbie and Hot Wheels set to get Manga adaptations from Tokyopop.

Some beloved favorite childhood toys from Mattel are getting turned into manga by one of the biggest publishers, TOKYOPOP.

Elliot Handler served in the U.S. Army during World War II. The name was created by taking “Matt” from Matson and “El” from Elliot to form Mattel. They first sold picture frames and dollhouse ...

Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a ...

Tokyopop and Mattel have announced a partnership to develop original manga-style graphic novels for children ages 8-12 based on Mattel's Hot Wheels and Barbie brands. The first titles, including a ...

The Hot Wheels Stars & Stripes series has been an ongoing theme since 2016! We only get one every two years; this time, there ...

Since Hot Wheels was founded in 1968, the two iconic brands have collaborated many times with 26 previous models. Several of these Ferrari castings have become highly sought after by collectors. The ...

The first titles, including a western-style manga graphic novel series inspired by Hot Wheels and new stories featuring characters from Barbie, are set to debut in print in 2026. These series will ...

The company today is known for its massive toy lines and media projects such as Hot Wheels, Barbie, Matchbox, Fisher Price, UNO, Masters of the Universe (He-Man), Polly Pocket and many more.

(RTTNews) - Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for children aged 8-12, based on Mattel's Hot Wheels and ...

The first Hot Wheels Ferrari product will be available this spring The full collection will include Ferrari models for all levels of die-cast car fans, ranging from ultra-premium to the Mainline ...