Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

So that means Dell’s top-of-the-line laptop will be referred to as the Dell Pro Max (Premium), which is a step above the Dell ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...

Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs ...

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

The company is making its product offerings clearer with some new-to-Dell terms, including ‘Pro’ and ‘Max.’ Dell is ...

Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their ...