The irony is that if the companies really wanted to be like Apple, the best thing would be not to turn up at CES at all. But ...

The computer giant is ditching decades-old sub-brands in favor of ones nearly identical to Apple’s. They’re derivative, but ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.

Dell’s restructured product lineup aims to provide customers with clear, easy-to-understand options tailored to their ...

Decades-old product names such as “XPS” and “Inspiron” will be killed in favor of simplified branding around the word Dell in ...

Dell, like Apple iPhone naming convention, will offer PCs in three segments: Dell, Dell Pro, and Dell Pro Max. Each segment will have three subcategories: Base, Plus, and Premium.

Dell is streamlining its PC lineup, retiring iconic names like XPS and Inspiron in favour of a unified 'Dell' brand, mirroring Apple's naming strategy.

Dell has the popular XPS and Inspiron series in the market but now the company wants a fresh start with Apple-like branding ...

PC sales have been anemic for years following a buying frenzy toward the beginning of the pandemic. Dell and peers HP Inc.