Gen Z, second largest generation of potential buyers, is tech-savvy connected, yet they prioritize authenticity and personal ...

For years, Gen Z has been either derided or praised for supposedly being “woke.” Its members have been called snowflakes, ...

Y2K fashion trends have gained traction on social media in recent years, especially among Gen Z. But not all trends from the ...

Social media users backed the groom in the viral post, with one saying "it's wild that she thinks she can just show up." ...

Gen Z is harnessing the power of social media in a difficult job market, attempting to stand out from the crowd by submitting ...

Young men showed one of the most dramatic shifts toward Donald Trump in this year's election. But with rightward shifts among ...

A focus group of 13 undecided voters criticized mainstream media outlets attacking President-elect Donald Trump while ...

You don't need to look far to find evidence that people don't feel ready when it comes to work. Some bosses complain that Gen ...

And now many young professionals are realizing that’s not the life they want. That idea is going viral on TikTok with Gen Z and Millennial workers sharing similar thoughts. A study by Deloitte shows ...

Donald Trump’s victory was helped in no small part by the unexpected shift of support he received among Gen Z voters. While ...

Democrats have widely acknowledged that they have no answer for the online ecosystem of conservative influencers popular with ...

Gen Zers are job-hopping their way to financial security. Nearly one-third of Gen Z workers changed jobs last year, according ...